Cingular Wireless to name agency

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Cingular Wireless, the newly merged company formed from SBC Communications and BellSouth Corp., the week of Oct. 9 will make a decision in its estimated $300 million ad review. BellSouth incumbent WestWayne, Atlanta; SBC shop GSD&M, Austin, Texas; and BBDO Worldwide, Atlanta and New York, are finalists. Cingular last week launched print ads for its new name, via GSD&M.

Copyright October 2000, Crain Communications Inc.

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