Citrus drink ads to break

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Schieffelin & Somerset on Aug. 1 will break a $1 million push in California for its new citrus-flavored alcoholic beverage, Citrazz. Schieffelin, a joint venture of Guinness PLC and LVMH-Moet Hennessy Louis Vuitton, introduced the product in California July 1 and will support the brand with print and outdoor as well as promotions. The product will be promoted nationally next spring. Deutsch, New York, handles.

Copyright July 1997, Crain Communications Inc.

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