Calvin Klein Cosmetics is introducing a second unisex fragrance. The new scent is called CK Be and will be supported with an estimated $23 million in marketing. Creative is handled in-house.
Miller AutoMart, Van Nuys, Calif., to Gould Advertising, Los Angeles, for the new chain of used-car superstores' account.
Omnicom Group is set to close its acquisition of Ketchum Communications, Pittsburgh, May 31.
Bristol-Myers Squibb Co., New York, to Wells Rich Greene BDDP from J. Walter Thompson USA, Chicago, for its $10 million to $15 million Mead Johnson Adult Consumer Group account.
Warnaco Group has entered into an exclusive 90-day agreement with an investor group headed by former Maine Gov. John R. McKernan Jr. to develop a proposal for the purchase of the Hathaway trade name and its manufacturing facilities.
Copyright January 1996 Crain Communications Inc.