Claritas, NetRatings collaborate on Internet research for targeted marketing

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Claritas, a marketing information and target marketing services company, is partnering with Nielsen/NetRatings, an Internet audience measurement service, to combine Nielsen/NetRatings' Internet audience measurement information with Claritas' Prizm and MicroVision marketing segmentation systems. Using Nielsen/NetRatings' data, Claritas will analyze each site's audience according to target market segments. Marketers can use these data to identify the Internet sites visited by those in their target segments; combining the Claritas data with the Nielsen/NetRatings data will enable assessment of online and offline media using the same criteria.

Copyright May 2000, Crain Communications Inc.

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