Click2Asia launches new campaign

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Click2Asia, Los Angeles, an Internet portal featuring Asian content (, Feb. 19 breaks the first TV spot in a $2 million to $3 million campaign. Coming by the end of the month are local newspaper ads and an outdoor board in Times Square. Saeshe Advertising, Los Angeles, handles creative, and Admerasia, New York, handles media buying.

Copyright February 2000, Crain Communications Inc.

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