ClickZ survey says 80% of sites collect personal information

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As the Federal Trade Commission recommends Congress consider regulating online data practices protecting children, a survey conducted by ClickZ finds 80% of respondents collect personal information about Web users. The survey was conducted among three online industry publications, including ClickZ, the Online Advertising Discussion List and the Internet Advertising Discussion List. They have about 20,000 subscribers combined, consisting mainly of Web site publishers and online marketers. The survey also found 62% of respondents have an online privacy policy and, of those, 48% post it on their site. A full report will be available June 11 on

Copyright June 1998, Crain Communications Inc.

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