Clif Bar turns to WongDoody

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Nutrition foods marketer Clif Bar Inc., Berkeley, Calif., named WongDoody, Los Angeles, as agency of record for its $8 million account. Previously, the nearly $75 million company has handled its advertising in-house using free-lancers. The review, handled by AAR/Bob Wolf Partners, had been narrowed recently from 25 agencies to Black Rocket, San Francisco; Team One, El Segundo; and WongDoody.

Copyright September 2000, Crain Communications Inc.

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