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The Corner goes international this month to salute the sublimely idiotic, in the bottom-heavy shape of a French TV campaign for Orangina, created by Y&R/Paris and humorously adapted by Wunderman Cato Johnson, New York. The spots star actors dressed in bulbous Orangina bottle costumes, who perform absurd acts that literally shake them up, driving home the point that the beverage must be shaken like orange juice. Jerry Lewis would love it.

In one spot, two guys wearing the ridiculous getups take a roller coaster ride and reach the end whiplashed, their innards swashing. "Once again, guys," the ride operator says. "Act natural." The tag: "You've simply got to shake it." In another spot, a cabaret dancer flirts and shimmies, wiggling her pear-shaped body, and in yet another a pair of zanies are doing that "Zorba the Greek" dance routine.

Wunderman ACD/writer Scott Carlton explains that half the challenge was trying to adapt the French versions, which were deemed too weird for American tastes. "In the burlesque scene she was giving her measurements-and it sounded like she was pregnant!" explains Carlton.

Credits to Y&R AD Jean Michel Alirol and writer Dominique Marciiand. Alain Chabat of Telema, Paris, directed. Additional Wunderman credits to AD Sue Crane, CD Bruce Lee and producer Bonnie Singer. Eventime, New York, re-edited.

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