Cliff Freeman & Partners wins Fanta worldwide

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Coca-Cola Co. named Cliff Freeman & Partners, New York, worldwide creative agency of record for Fanta, the No. 3 soft-drink brand in the world. D'Arcy Masius Benton & Bowles, agency of record since August 1995, will continue to have local Fanta assignments in 12 countries. Separately, Coca-Cola Co. moved its $5 million Sprite account in Brazil from McCann-Erickson Worldwide to Lowe Loducca, a division of Lowe Group.

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