Clinton ads start Tuesday

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President Clinton is kicking off his presidential advertising Tuesday night,more than a year before the November 1996 presidential election. Three30-second spots ripping attempts to repeal the ban on assault weapons break onTV stations in California, Illinois, Ohio, Wisconsin and Pennsylvania and runfor several days this week and several days next week. The ads were produced byBob Squier's political consulting firm, Squire Knapp Ochs, Washington.

Clinton aides said the early start reflects the president's concerns aboutattempts by the National Rifle Association and some of its supporters to repealone of the president's more important accomplishments. They noted statements byGOP presidential candidate Sen. Bob Dole, R-Kan., which they said support therepeal.

Miller, Coors make changes in Japan
Philip Morris Co.'s Miller Brewing Co. moved to more closely link with Japanesebrewer Asahi Breweries on Monday, announcing a deal that would make Asahi theJapanese brewer and distributor for Miller and end Asahi's similar agreementwith Coors Brewing Co. The Coors agreement has helped to make Coors the No. 3American premium beer in Japan. Miller last year took over marketing Asahi inthe U.S. and has worked with Asahi in some other countries as well.

Coors on Monday said it is setting up a Japanese subsidiary to take overmarketing of the brand and the company is expected to name an internationalpartner for the venture shortly.

Online ads may hit $37 million
Marketers will spend $37 million on online advertising this year--$10 millionon the World Wide Web and $27 million on commercial online services--accordingto Forrester Research, Cambridge, Mass. The report, "Turning Content IntoCash," predicts online ad spending will skyrocket to $2.6 billion by 2000.Forrester also concludes that online users won't pay for content. Subscriptionfees, now at $1 million, will rise to $206 million by the end of the decade,the researcher reports.

Reuters, ABC Radio to expand
ABC Radio Networks and Reuters America signed a five-year agreement to expandABC's 24-hour ABC NewsWire. ABC doubled its customer base last year and plansto target several thousand more radio stations for its broadcast wire service.Reuters will combine coverage from States News Service with Reuters localbusiness and financial news reported from its 21 U.S. bureaus for use in thenew alliance..

Anti-bus ads on N.Y. buses
In an attempt to convince the New York City Transit Authority to dump itsdiesel buses, the National Resources Defense Council will run a bus taillightcampaign with ads like, "Never mind my driving, how are my fumes?" The adsfrom Green Team Advertising were at first rejected by Transportation DisplaysInc. and the Transit Authority, but after NRDC filed a lawsuit, chargingcensorship, the ads were allowed. They'll break July 6.

Y&R will get 7UP account
Cadbury Beverages North America will officially announce later this week it hasassigned the Seven-Up account, estimated at $27 million, to Young & Rubicam,New York. The agency will replace Leo Burnett Co., Chicago, which signed offthe account in June to handle Coca-Cola Co.'s Fruitopia.

Nielsen to measure in-store net
Nielsen Media Research agreed to conduct place-based audience measurementservices for Blockbuster Entertainment's new in-store TV network, "ETBlockbuster Entertainment." Nielsen will track program and commercial viewingin more than 2,800 Blockbuster Video stores. Capital Cities/ABC New Media Salesserves as sales representative for the service.

ProductView Interactive changes name
ProductView Interactive, a new-media company planning to introduce free,ad-sponsored e-mail later this year, will change its name to FreeMarkCommunications, effective Tuesday. The Cambridge, Mass., company's firstproduct, FreeMark Mail, will put advertiser "stamps" on e-mail messages.

Russo gets post at Hearst
Susan Russo was named VP-advertising strategy and sales, Hearst New Media &Technology, New York, from executive director-sales operations, The New YorkTimes Co. Ms. Russo will oversee ad sales for Hearst's interactive publishingventures, including the HomeArts online/CD-ROM service and MultimediaPublishing.

Apple updates eWorld
Apple Computer on Monday shipped the next generation of its eWorld onlineservice, featuring access to Internet newsgroups and FTP servers. Full Internetaccess, including the World Wide Web, is expected next month. Apple's eWorld,which this month celebrates its first anniversary, has only 60,000 subscribers,all on the Macintosh platform. Apple expects to offer a Windows version laterthis year.

TW adds Britannica
Time Warner will make Encyclopaedia Britannica's Britannica Online availablethrough its Pathfinder World Wide Web service. The 60-day trial will givePathfinder customers free access to the information, which was previously onlyavailable to colleges and universities. Encyclopaedia Britannica has struggledin recent months by failing to offer commercial interactive versions of itscontent, as other encyclopedias like Compton's have done.

Copyright June 1995 Crain Communications Inc.

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