Clinton unveils anti-drug ads

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President Clinton today formally unveiled the third phase of the government's anti-drug ad campaign, saying "the media campaign seems to be working even better than we thought.'' The president promised the anti-drug ads for the White House Office of National Drug Control Policy and produced by the Partnership for a Drug-Free America would "outdo the 'Star Wars' promotion for name and brand.'' Meanwhile Barry McCaffrey, director of the White House office, defended his agency's buys aimed at minority media and also revealed that advertising would run in 11 languages.

Copyright August 1999, Crain Communications Inc.

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