Clorox Ultra bleach to be rolled out

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Clorox Co. will roll its Clorox Ultra concentrated bleach nationally next summer following a successful test market this year in Texas. Clorox Ultra, about 25% more concentrated than regular Clorox bleach, has been backed by more than $1 million a year in TV ads from DDB Worldwide, San Francisco, in Texas during its first year, according to Competitive Media Reporting.

Copyright November 1999, Crain Communications Inc.

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