CMG adds licensing for Arthur Ashe

Published on .

Licensing for the late tennis star Arthur Ashe will be handled by CMG Worldwide, Indianapolis, under an agreement with ProServ, Arlington, Va., Mr. Ashe's longtime sports marketing agent. CMG handles marketing for the estates of entertainment and sports figures such as Babe Ruth, Jackie Robinson, Jesse Owens and James Dean.

Copyright June 1997, Crain Communications Inc.

Most Popular
In this article: