CMG takes Planet Direct to ISPs

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CMG Information Services on Monday launched Planet Direct, a content service for Internet service providers. The service offers information from partners such as MovieLink, Individual Inc., Billboard Online, Edgar Online and the Weather Channel. Planet Direct has at least 40 ISP partners, mostly smaller and regional services. CMG will sell advertising into Planet Direct via its new AdSmart service. Charter advertisers include American Express Travel Related Services, Maytag and Ziff-Davis Publishing.

Copyright March 1997, Crain Communications Inc.

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