CMP taps Stein Rogan for TechWeb

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High-tech media company CMP Media (, named True North agency Stein Rogan & Partners, New York, to handle a $4 million integrated campaign for TechWeb, an IT Network ( provides breaking news, product analysis and financial reporting to IT and technology professionals. The campaign will include online, print, direct mail, e-mail and promotions; it will debut later in the first quarter.

Copyright January 2001, Crain Communications Inc.

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