CMPNet breaks first consumer ad campaign

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Online tech publisher CMPnet Aug. 17 broke its first consumer print campaign with ads running in Fast Company, Time, Time Digital and Upside, as well as in CMP Media's own print publications. The campaign, with a tagline ``Know more now,'' was developed by Frankfurt Balkind Partners, New York, and breaks in the August issue of Fast Company magazine with the first in a series of three ads aimed at business and information technology professionals. Copy reads ``Monday you're CIO. Tuesday you're resident expert on telephony. Wednesday you're managing your own Web site,'' etc., and aims to position CMPnet as the ultimate destination on the Web for business technology resources.

Copyright August 1998, Crain Communications Inc.

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