CMP Media's CMPnet in September opens Planet IT, a members-only online community for high-level corporate tech professionals.
The site will start with five topical sections, or Technology Centers, each with its own exclusive sponsor: IBM Corp. for e-commerce and Internet/intranet centers; Gateway for desktop and mobile computing centers; and Microsoft Corp. for enterprise applications.
Five more sections will be added later; Microsoft is negotiating for one.
CMP is charging $200,000 for a six-month sponsorship, guaranteeing to deliver 50,000 registered members and 1 million impressions during the period.
Each section will include editorial content, areas for members to interact, a sponsor's banner ad, and links to a promotional site, or "pavilion," CMP will build for each sponsor.
Planet IT members can indicate if they wish to receive information from sponsors. If so, sponsors may send e-mail directly to members starting later this year--a way to reach a highly targeted prospect.
Suzanne Zellner, associate publisher of the Custom Content Network for CMPnet, expects the community aspect to attract users.
"They would love to find somebody who has walked in their shoes," working in the same industry and facing the same tech problems, Ms. Zellner said.
CMP earlier created community sites addressing two other targets--computer resellers and electronics professionals. It has company in creating such communities. Cambridge Technology Partners, for example, has a virtual community, CIN, aimed at senior information tech executives.
Copyright July 1998, Crain Communications Inc.