CNET launches 1st ads from Citron Haligman

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CNET breaks its first advertising July 1 from new agency of record Citron Haligman Bedecarre Euro RSCG, San Francisco. The agency won the account this spring.

CNET, which runs a network of tech sites, last year hired Saatchi & Saatchi, San Francisco, to handle what was originally hailed as a $30 million account for Snap, the portal jointly owned by CNET and NBC. Saatchi broke a TV campaign for Snap last fall. Snap then broke new TV spots in April, created in-house to save costs.

Copyright June 1999, Crain Communications Inc.

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