CNN branches out with softer site

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CNN Interactive today launches CNN Plus, a premium service offering chat and consumer/community educational material. The free area will feature things like health and nutrition information, car buying advice and recipes; it represents an attempt to position the CNN site as more than a hard news source. CNN also will use CNN Plus as an avenue to reach new advertisers, such as package-goods and real estate companies.

Copyright April 1997, Crain Communications Inc.

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