CNN launches first local language edition in Europe

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LONDON -- CNN International, which has been regionalizing its programming, is now committed to offering separate schedules. Currently, 80% of the programming on CNN International is produced specifically for the international audience and is completely distinct from CNN programming in the U.S.

This will now be complemented by the gradual move toward four separately scheduled versions of the international service, starting this week with the launch of "Asia This Day," a daily breakfast program produced from CNN's Hong Kong office for CNN viewers in Asia Pacific. During this half hour program parallel programming produced from Atlanta will air in the rest of the world.

Similarly, breakfast-time programming produced from London for Europe is scheduled for an autumn launch. "The aim is to have four distinct versions of CNN around the world within the year," says Chris Cramer, vice president and managing editor, CNN International.

This announcement furthers the regionalization efforts already underway such as the launch in March of CNN en Espanol, tailored specifically for Latin American viewers. Other regionally-focused CNN programs include Asia Edition, American Edition and World News Europe.

"CNN International is aggressively regionalizing its programming to give it a more local feel for international viewers, whether they are in Europe, Asia, or Latin America," says Cramer.

On June 9 CNN will announce details about the German-language joint programming venture with Duesseldorf production company DFA. "This venture will be the first time that CNN will broadcast in Europe in any language other than English," says Cramer.

Copyright June 1997, Crain Communications Inc.

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