ATLANTA -- The CNN Web sites notched up a record 20.4 million page impressions on August 17, the day that U.S. President Bill Clinton gave his grand jury testimony and made his address to the nation.
The day's traffic was up 31% on the sites' previous busiest day and up almost 50% on the daily weekday average for the previous week.
Internet users were drawn to many of the interactive and multimedia features related to the investigation of the President, including: a "Quick Vote" poll on whether impeachment hearings should be opened, which garnered the highest response for a daily poll, with 164,000 voters - more than double the average number.
Also popular were: an e-mail alert for the timing of the President's address, which attracted 25,000 subscribers within hours; CNN's Audioselect service, offering live audio feeds of five CNN networks, which had a record of 254,566 listens over 24 hours - tripled the service's previous busiest day, July 24, and a related message board, which received an average of 300 messages an hour in the afternoon.
CNN's online chat rooms were as busy as they were in September 1997, following the death of Britain's Princess Diana.
Copyright August 1998, Crain Communications Inc.