Coca-Cola Co. has moved its $50 million Minute Maid media planning and spot TV buying account from the New York offices of MacManus Group's D'Arcy Masius Benton & Bowles and MediaVest
Worldwide, Chicago. Starcom is a division of Leo Burnett
Co. A conflict with Procter & Gamble Co.'s Sunny Delight, which is also handled by those two MacManus Group shops, was the reason the account was moved, according to a Coca-Cola spokesman. National TV buying for Minute Maid remains with Coca-Cola's media buying agency, McCann-Erickson Worldwide, New York.
Copyright June 1999, Crain Communications Inc.