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Kate Moss Stars in New Virgin Mobile U.K. Commercial

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LONDON ( -- Virgin Mobile, well aware of the power of publicity, is taking a gamble with its newest spokeswoman -- cocaine-scandalized supermodel Kate Moss.
Kate Moss is back in TV commercials with a new commercial for Virgin Mobile.

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Cocaine controversy
Only months after being famously dropped from ad campaigns from H&M and Chanel after London’s Daily Mirror published photographs of her taking cocaine, Ms. Moss is back in spots from Virgin Mobile.

Ms. Moss, a longtime friend of Virgin Group Chief Executive Richard Branson, recently completed a 30-day rehab program in an Arizona clinic and was reportedly paid $2.1 million to star in the spot, in which she pokes fun at her recent downfall, playing a tea-drinking, sweater-wearing homebody.

With the campaign’s introduction, Virgin is likely almost certain to make headlines, though it’s not clear whether they will be positive or negative.

U.K. commercial
The U.K. commercial, which first airs on Christmas Eve, shows Kate relaxing at home and making tea. She receives a phone call from her American agent, Kyle. Kyle tells her that he has found the perfect contract for her, although he is guarded about the details because, he says, “there are spies everywhere.”

“Just trust me” he continues, “this is what we’ve been looking for. We’re back on top, hon. Don’t call it a comeback”. By the end of the ad the viewer learns that Kyle is in fact in a Virgin Mobile store, and the contract that they have been looking for all this time is a new monthly contract with Virgin Mobile.

Publicity statement
Mr. Branson, a master of publicity, said in a statement, “I have known Kate Moss for 18 years, and am a huge fan of hers both personally and professionally. She looks absolutely stunning in the new ad and she will impress a lot of people with her natural beauty, acting skills, great comic timing and her ability to poke fun at herself.”

The commercial was created by Rainey Kelly Campbell Roalfe/ Y&R, which does the bulk of Virgin Group’s U.K. advertising. It was directed by California-based Paul Hunter, whose work includes the video for “Me Against the Music” featuring Madonna and Britney Spears, and the “Lady Marmalade” video from the soundtrack to Moulin Rouge.

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