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ST. LOUIS-Trans World Airlines is rounding out its new marketing team with two more players.

Jim Lalos has been named to the new post of staff VP-marketing programs. He had been VP-marketing and customer services at Precision Air, Manchester, N.H., the former Northwest Airlink affiliate for the Northeast.

Marie Spadoni, a free-lance writer and an associate editor of Advertising Age during the mid-1980s, becomes director-advertising and sales promotion. She succeeds Joe DiVincenzo, who retired.

They report to Mark Coleman, who was named senior VP-marketing in July.

Also, Don Fleming was named staff VP-corporate communications from corporate communications director. He assumes the duties formerly held by VP-Corporate Communications Jerry Cosley, who left to resume his public relations consultancy in Kansas City, Mo.

Other people moving:

Leo J. Thomas, Wilbur J. Prezzano and Harry L. Kavetas to exec VPs, Eastman Kodak Co., Rochester, N.Y., as the company divests most of its non-imaging business. Mr. Thomas, formerly senior VP, continues as president, Imaging Group. Mr. Prezzano moves from group VP-president, Health Group, as Kodak divests its prescription and over-the-counter drugs. Mr. Kavetas, who was senior VP, remains chief financial officer.

Gary Mainor to president-CEO, Dataserv, Atlanta, a BellSouth Corp. subsidiary, from senior VP-Retail Solutions division. He succeeds Phillip Hinderake, who left.

Anne Person Worcester, 34, to CEO, a new post at the Women's Tennis Association Tour, New York, while remaining managing director, Women's Tennis Council.

Adrian Sark has left as VP-marketing, Hershey Canada, Toronto, after a North American consolidation in which all Hershey VP posts were dropped.

, 35, to marketing director, Playtex, Woking, England, from mail-order director. He succeeds Alastair Edwards, to managing director, Catalina Marketing U.K., Oxford.

Giovanni Mantica, 45, to marketing director, a long-vacant post at Alitalia, Rome, from managing director, Nielsen Italia, and senior VP, Nielsen International, Waterloo, Belgium.


NEW YORK-Alan Cohen has been promoted to the new post of exec VP-marketing of NBC.

The move shows the increasing role marketing is playing at NBC, which has only a handful of executives with exec VP titles.

As senior VP-marketing since 1991, Mr. Cohen, 38, oversaw a wide range of initiatives that built new marketing partnerships between NBC and its advertisers, and paved the way for the TV network's migration into new media.

Mr. Cohen is responsible for NBC's forays into online services through America Online, and started several magazine publishing initiatives as well as a wide range of integrated marketing programs. Advertising Age named Mr. Cohen one of its Marketing 100 for his handling of NBC and Kellogg's 1993-94 season fall promotion.

Other people moving:

Ken Cron, 38, to president-publishing, a new post at CMP Publications, Manhasset, N.Y., from exec VP-technology division. Also: Charlie Humphrey to channel programs director, a new-technology marketing post, from VP-research, Ziff-Davis' Computer Intelligence-InfoCorp, La Jolla, Calif.

Rod Perth to president-exec VP of programming, USA Networks Entertainment, New York, from senior VP of late-night and non-network programming, CBS Entertainment. The president title is new. He succeeds David Kenin, now president of CBS Sports, as exec VP-programming. Mr. Perth, who will be based in Los Angeles, was responsible for CBS' late-night schedule and oversaw its re-entry into TV syndication. Also: Mary Beth Pryor to advertising director, a new post at USA Networks, from senior account exec, DDB Needham Worldwide.

Harold Berry to VP-managing director of Asia, a new post at Business Week, from international sales and marketing director.

Gregory Layton to VP-business development, Government Technology Publications, Fairfax, Va., from president, Layton & Associates.

Jacki Gordetsky to advertising marketing director, a new post at TV Guide, New York, from promotion director.

Tom Hartman to advertising director, Vogue, New York, from ad manager. He succeeds Diane Oshin, to group publisher, Time Publishing Ventures' Parenting group.


NEW YORK-Michael Sennott, 52, has been named regional director of McCann-Erickson Europe, the agency's largest operating region with 1993 billings of about $2.5 million.

Mr. Sennott had been vice chairman-director of worldwide accounts. He succeeds Max Cusnir, 62, who assumes other geographical responsibilities.

Mr. Sennott's shift to London is part of a management restructuring by McCann Worldwide CEO John Dooner Jr.

Other people moving:

Darryl Lindberg to chairman, DDB Needham Group Canada, Toronto, and president of DDB Needham's Toronto office from managing director, DDB Needham, Sydney. He succeeds Paul Carder effective Oct. 1.

Liz Torlee to chairman, Bozell Palmer Bonner, Toronto, from president, Saatchi & Saatchi. She succeeds Michael Palmer, who is leaving. At Bozell, Washington: General Manager David Strauss resigned.

Bob Horne to exec VP-managing partner on the Hasbro U.S. toy account, a new post at Griffin Bacal, New York, from senior VP-group director. Also: Lauren Morgan to senior VP-group director for Hasbro's Boys and Girls toy divisions in New York from VP-account director at the agency's London office.

Quinn Hudson to exec VP, a new post at Pringle Dixon Pringle, Atlanta, from senior VP-manager of public relations.

Simon Connolly to executive creative director, J. Walter Thompson Co., Sydney, from creative group head, George Patterson Bates. He succeeds Peter Townsend, who left in April to join George Patterson's Brisbane office. At JWT, Toronto: Marcee Ruby and Shelley Ambrose to co-creative directors from VP-group creative directors. They succeed Derek Chapman, to executive creative director.

Bob Minihan to executive creative director, a new post at Holland Mark Martin, Burlington, Mass., from senior VP-group creative director, Arnold Fortuna Lawner & Cabot, Boston. Co-creative Directors Kurt Snyder and Brad Pruett, who previously headed the department, now report to Mr. Minihan.

John McClave, 41, to senior VP-creative director, a new post at Albert Frank-Guenther Law, San Francisco, from creative director, Grey Advertising.

Diane Spencer and Don Davis to senior VP-media planning directors, Young & Rubicam, New York, from senior VP-print services director and senior VP-group media director, respectively. They succeed Beth Rockwood, who left. At Y&R, Detroit: David Julet, 40, to VP-regional creative director, a new post, from creative group head, Bozell Worldwide, Southfield, Mich.

Rob Slosberg and Jill Bohannan to senior VP-associate creative directors, new posts at Ammirati & Puris/Lintas, New York, from similar posts, Korey Kay & Partners and Hill Holliday Connors Cosmopulos, both New York, respectively.

Lance Aldrich to senior VP-associate creative director and Gary Wise to VP-associate creative director, new posts at BBDO Worldwide, Southfield, Mich., from senior VP-creative directors, Ross Roy Communications, Bloomfield Hills.

Chris Knopf to VP-managing creative director, a new post at Mintz & Hoke, Hartford, Conn., from VP-associate creative director.

Lesley Parrot to VP-director of creative and broadcast services, a new post at MacLaren Lintas, Toronto, from creative services director, J. Walter Thompson Co.

Ron Condon, 55; John Edding, 50; Daniel Heagy, 47; and Marlena Peleo-Lazar, 42; to group creative directors, new posts at Leo Burnett USA, Chicago, from senior VP-creative directors. The appointments were made as Burnett reorganizes the creative department to establish more teams. There are now 16 group creative directors.

Karen Goodman to management supervisor, a new post at Noble & Associates, Chicago, from group brand manager, Orval Kent Food Co.

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