Coke to air made-for-Russia ads

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Coca-Cola Co., Atlanta, in an unusual move, said it plans a one-day-only broadcast in the U.S. of a five-part series of 60-second TV spots for brand Coca-Cola that were created for the Russian market. The spots, created by Publicis, London, and shot in the Moscow subway and other locations around Moscow and in Siberia, recount the Russian legend of the Firebird and tout Coke with the tag "Drink the legend." The five spots will run April 7 one time each on CNN's "Larry King Live" and on MTV's "MTV Live."

Copyright April 1998, Crain Communications Inc.

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