Coke gets Blockbuster rights

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Blockbuster Entertainment, Fort Lauderdale, Fla., has entered into an agreement with Coca-Cola Co. giving exclusive rights for Coca-Cola soft drinks at all Blockbuster Entertainment locations worldwide for a five-year period, including Blockbuster Video and Blockbuster Music retail stores, Discovery Zone FunCenters and domestic Paramount Parks. The companies said the alliance may lead to further joint sponsorships, promotions and marketing ventures.

Copyright July 1995 Crain Communications Inc.

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