is still the world's most valuable brand in Financial World's annual valuation and ranking of brand names. The soft drink also came out on top in 1994. Philip Morris Cos.' Marlboro remained No. 2 but IBM roared into third place, from No. 282. Financial World credited the computer marketer's decision to intensify marketing efforts promoting the brand name last year. Rounding out the top five were Motorola and Hewlett-Packard. The second five was led by Microsoft, followed by Kodak, Budweiser, Kellogg and Nescafe.
Copyright 1995 Crain Communications Inc.