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BANGKOK -- The Coca-Cola Co. has launched Schweppes Manao Soda, a carbonated lime soda, as its first beverage especially created for the Thai market.

Schweppes Manao Soda, an industrial adaptation of a local favorite soft drink, is also the first ever ready-to-drink lime soda. The product was created following extensive research among local consumers.

"With its real lime juice content and naturally cloudy appearance, Schweppes Manao Soda has the same fresh-made taste as the traditional drink, but comes in an easy, ready-to-drink form. It's less sweet and slightly sour, a contemporary and convenient drink ideal for today's busy lifestyle," said Chris Augustijns, regional manager for Coca-Cola.

The drink is the first in a series of new flavors appealing to the local population the company plans to launch in the near future.

In the new drink's first week it hit 75% of its projected sales for the entire month, Augustijns said. -- Thomas Schmid

Copyright April 2001, Crain Communications Inc.

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