Fountain sales represent about 22% of the national soft-drink business. Coca-Cola dominates this area of the business with a 65% share; Pepsi-Cola accounts for 20%, according to Beverage Digest.
Pepsi-Cola Co. Chairman-CEO Craig Weatherup has been quite vocal about his intent to make it a closer race, publicly declaring in recent weeks that Pepsi-Cola is "ready to do battle [with Coca-Cola] at fountain" next year.
ARBY'S FRANCHISEE TO COKE
RTM Restaurant Group, the largest franchisee in the Arby's chain, has switched to Coca-Cola products from RC Cola in the 354 additional Arby's restaurants it acquired last spring from Triarc Cos.
Triarc is the parent of Arby's and Triarc Beverage Group, marketer of RC products and other beverages, including Snapple.
RTM already is touting the switch with a $1 million-plus outdoor and spot radio campaign from Tausche Martin Lonsdorf, Atlanta.
Coca-Cola helped RTM develop and pay for the ad and in-store campaign.
Deborah Pike, senior VP-marketing for RTM, said the company has a long-standing relationship with Coca-Cola through its other restaurant brands, Mrs. Winners Chicken & Biscuits, Lee's Famous Recipe Chicken and Del Taco, and was already pouring Coke products at its existing Arby's units.
The acquired restaurants are scattered across 42 markets, including Detroit, Los Angeles, Phoenix and Salt Lake City.
Some 65% of the Arby's chain pours Coca-Cola products, with a majority of the