Coke says Ovitz's move won't affect shop

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Coca-Cola Co. said the exit of Michael Ovitz from as Walt Disney Co. president won't immediately affect Edge Creative, Santa Monica, Calif., in-house agency for Coca-Cola Classic. Edge consists of a creative team that had worked for Mr. Ovitz at Creative Artists Agency, Beverly Hills. When he moved to Disney, Coca-Cola hired that team and set up an alliance with Disney so Edge could tap Disney resources.

Copyright December 1996, Crain Communications Inc.

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