Coke recruits new ad director for Europe from Pepsi ad agency in Australia

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LONDON -- Coca-Cola Co. has plundered Pepsi-Cola's ad network BBDO for its director of advertising for Europe.

Martin Quinn moves from Clemenger BBDO, Sydney, where he was acccount director on Pepsi, to Coke's Atlanta headquarters to take up the post left vacant by Neil Simpson, who left this summer to become Adidas' global advertising director.

Quinn will oversee advertising of all Coca-Cola's brands in Europe, with a budget estimated to be around $501 million. He will report to Ian Rowden, VP-director of advertising for Coca-Cola worldwide. Mr. Rowden, in turn, reports to Senior VP and Chief Marketing Officer Sergio Zyman.

Quinn's appointment is not expected to lead to any agency reviews, says company spokeswoman Susan McDermott. "We're pretty satisfied with the way things are and the structures we have in place," she says. "Certainly, he'll have the opportunity to establish his own relationships and to make his mark, but I don't anticipate any sweeping changes."

Any significant moves, such as an account review, would in any case be the responsibility of Mr. Rowden and Mr. Zyman, she says.

Last year, BBDO plucked Mr. Rowden's predecessor, David Wheldon, to be president of its European operation.

Copyright November 1997, Crain Communications Inc.

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