Coke restructures in central Europe

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PRAGUE--Coca-Cola Co. has redefined its marketing areas in Central and Eastern Europe and specified the Czech Republic, Hungary and Slovakia as a new region.

The move is "in line with the growing importance of those countries to Coca-Cola," says company spokesperson Zdenek Vilimek.

Mark Hope moves to become director of the three countries, now grouped under the "Carpathian region." Mr. Hope, an American, was previously based in Vienna as the strategic planning manager for Coca-Cola Amatil Europe. Before that, he was the general director for Coca-Cola Romania. Mr. Hope is now based in Budapest.

Roger Rouarke leaves the post of country manager for the Czech Republic to take on a new position in the U.S. as West Coast general director. Buff Greebe succeeds him as Czech Republic country manager. A native of Holland, Mr. Greebe moves to Prague from Indonesia, where he served as national sales and marketing manager.

The new divisions and regions follows the appointment of Coca-Cola's new bottler in Central and Eastern Europe, London-based Coca-Cola Beverages. Until June 1998, the company bottler was Coca-Cola Amatil. "The new divisions reflect the market presence of our new anchor bottler," says Mr. Vilimek.

In addition to the new Carpathian region, other nearby regions have been defined as: Balkans (Bulgaria, Macedonia and Moldova), Ukraine (including Belarus), Adriatic (including Romania, Greece, Cyprus, Croatia, and Serbia), and Turkey (including Uzbekistan and Kazakhstan.

Copyright May 1999, Crain Communications Inc.

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