Coke's Sergio Zyman rumored to be exiting

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Speculation is rampant that Coca-Cola Co. Worldwide Marketing Chief Sergio Zyman is on his way out, a move with possibly major implications for the cola giant's ad strategy. Mr. Zyman, who couldn't be reached for comment, is said to be talking to marketers including Microsoft Corp. and Nike. Microsoft denied it; Nike declined to comment. A Coca-Cola spokesman called the rumblings "purely speculation."

Copyright March 1998, Crain Communications Inc.

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