Coke sends $10 mil in Hispanic buys to McCann

Published on .

Coca-Cola USA has moved $10 million in Hispanic market media buying to McCann-Erickson Worldwide, New York, from Sosa Bromley Aguilar Noble & Associates, San Antonio. A spokeswoman said the move is part of Coca-Cola's strategy to use a single agency for buying.

Copyright August 1997, Crain Communications Inc.

Most Popular
In this article: