Coke takes shape in U.K.

Published on .

Coca-Cola Co. has been granted the U.K.'s first three-dimensional trademark, giving it the exclusive right to its contour bottle. Coca-Cola will launch a glass contour bottle in U.K. supermarkets on a trial basis in October. Currently the contour bottle is available only in pubs in the U.K. Until the 1994 Trade Marks Act, three-dimensional shapes could not be registered in the U.K. The new law also permits sounds and smells to be registered as trademarks for the first time.

Most Popular
In this article: