BOSTON (AdAge.com) -- Coca-Cola Co., Atlanta, unveiled a new campaign today that includes two spots with an Olympic theme that carry the tag "All the world loves a Coke."
The tag will be used only for February's 2002 Olympic Winter Games,
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a company spokeswoman said. The campaign is first new Coke work since April's "Life Tastes Good" push.
One spot, from Interpublic Group of Cos.' McCann-Erickson Worldwide, will feature an Olympian ice skater, while another, from Carmichael Lynch, Minneapolis, shows a truck driver taking them to the games because they are offering a Coca-Cola.
Feel-good polar bears
Two additional spots feature the animated polar bears that have periodically promoted the product in feel-good ads since 1993. Those ads will not use the "All the world" tag. McCann-Erickson handled that work as well.
The four spots will break the week Feb. 8.
Along with the Olympics ads, Coca-cola will
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The Diet Coke ads are the first work for the brand by Interpublic's Lowe, New York, which was awarded the account late last year. The two new ads show people flirting, giggling and winking as they say what they do when they're feeling good and drinking Diet Coke.
'Do what feels good'
A voice-over says, "You get a good feeling from great taste and zero calories. Do something with it. Diet Coke -- Do what feels good," with the latter phrase appearing onscreen.
The spokeswoman said the work is an extension
The Dasani ads by WPP Group's Berlin Cameron & Partners, New York, are an extension of the previous campaign that showed people engaged in activities while drinking the bottled water. The spots continue the "Treat yourself well" theme.