The two 30-second spots feature a new tagline, "Live your life," replacing "You are what you drink."
One shows a woman making a video for a dating service, who realizes she's happy with her life the way it is. The other shows a woman at a dusty rest stop craftily nabbing a date.
The spots break Jan. 4 in the U.S. and will also air in international Diet Coke markets. They come as rival Pepsi-Cola Co. continues its $100 million launch of new diet cola Pepsi One.
Coca-Cola declined to discuss spending. According to Competitive Media Reporting, the company spent $22 million on the brand in the first nine months of 1998.
Copyright December 1998, Crain Communications Inc.