New cold Guiness tested in Dublin pubs

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DUBLIN - Guinness is testing a cooler version of the famous Guinness black beer in Dublin pubs called Guinness Cold Flow. A new cooling mechanism is used to lower the temperature of the beer served on tap.

Guinness Brand Manager Brian Reid says research shows that there is a consistent trend toward colder beers among all age groups, but particularly among younger beer drinkers.

If the Dublin trial proves a success, Guinness will provide Cold Flow to pubs nationwide as an option to the traditional beer. A new livery has been produced for the cooler beer using the color blue to convey the lower temperature on offer.

Guinness Cold Flow is handled by Bell/O&M pending a decision on a new agency appointment later this year.

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