The foundation has tapped Integrated Sports International, the East Rutherford, N.J.-based sports marketing company, to develop and sell sponsorship, marketing and licensing programs for the high-tech facility, to be built in South Bend, Ind., home to the University of Notre Dame.
"The goal is that all costs, including annual maintenance, will be repaid with private funds," said Fred Fried, ISI exec VP.
Later this month, ISI will begin making sales pitches to as many as 20 major companies. Mr. Fried said ISI hopes to sell six major sponsorships priced "in the seven figure range" and nine lower-price packages.
Mr. Fried wouldn't identify companies to be contacted, but did say major sponsors of college football will be targeted. Those sponsors include Coca-Cola Co., Eastman Kodak, Federal Express Co., General Motors' Chevrolet, Nike and Reebok International.