Comcast gets Crestani

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Comcast Corp. has lured Bob Crestani away from the William Morris Agency to serve as president of its new "C3" (Comcast Content and Communication) business unit, which aims to develop entertainment content for new and existing media platforms. Mr. Crestani had been exec VP-worldwide head of TV and member of board of directors at William Morris. Comcast formed "C3" last month with former Walt Disney Co. exec Richard Frank.

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