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Anil Arora to senior VP-chief marketing officer, Gateway, N. Sioux City, S.D., a new position, from VP-marketing and strategy, Pillsbury Co., Minneapolis.

Todd Riddle to senior VP-associate creative director, Hill, Holliday, Connors, Cosmopulos, Boston, a new position, from VP-associate creative director, Arnold Communications.

Jon Parkinson to senior VP-executive creative director on the General Motors Corp. Cadillac account, D'Arcy Masius Benton & Bowles, Troy, Mich., from free-lance. The position had been vacant since 1996.

Robert Carper to VP-director of marketing, CheckFree, Atlanta, a vacant post, from an independent consultant.

James M. Moroney, 41, to exec VP, Belo Media Corp., Dallas, a new position, from president of Belo's Television Group. Jack Sander succeeds Mr. Moroney, from exec VP, Television Group.

Christopher L. Lambiase adds the title VP to that of publisher, Smart Money, Hearst Magazines, New York. Also adding the VP title: Cynthia R. Lewis, publisher, Marie Claire; and Risa J. Turken, director of licensing.

Bob Kennedy to director of worldwide advertising, Advanced Micro Devices, Sunnyvale, Calif., a new position, from manager of corporate advertising.

William Wackermann to associate publisher, Conde Nast House & Garden, New York, from advertising director, Conde Nast Traveler. He succeeds Brenda Sage, now associate publisher, The New Yorker.

Daniel J. Osheyack to associate publisher, marketing, People, New York, from associate publisher, Entertainment Weekly. He succeeds Vanessa Reed, now associate publisher at Glamour.

Carol E. Campbell to associate publisher, Bon Appetit, New York, from advertising director. She succeeds Ilene G. Rapkin, who left the company.

Allen J. Kurzman to director of marketing, a new post at Gannett Co.'s USA Weekend, New York, from marketing director, Flex Group.

Kay Allison to director of client development, J. Walter Thompson USA, Chicago, from a senior partner. Also: Mark Grehan to worldwide account supervisor, a new position, from account exec, Foote, Cone & Belding.

Joseph McHugh to Detroit sales manager, Gruner & Jahr Publishing, Troy, Mich. from VP-manager, Parade, Detroit.

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