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George B. Irish, 53, to general manager, Hearst Newspapers, from group executive for newspapers. He succeeds Robert Danzig, 65, who is retiring. Mr. Irish is also VP and director of Hearst Corp.

Robert Zink, 34, to senior VP-account director, C-E Communications, Warren, Mich., from VP-senior account supervisor. Also: Raymond Allston, 42, to senior VP-associate creative director, from VP-associate creative director.

Mark A. Toner to senior VP-director of marketing, Barry Blau & Partners, Wilton, Conn., a new position, from managing director, Williams Worldwide, New York, a direct response TV agency.

William H. Wooters to VP-sales and marketing, telecommunications and calling card marketer Executive TeleCard, Denver, from director of North American sales.

Tom Downs, 41, to VP-management supervisor, Cramer-Krasselt, Chicago, from management supervisor, Bozell Worldwide. He succeeds Norman Kerr, who left the company.

Clifford Smith to national sales manager, Cable Networks Inc., Detroit, from regional sales manager, Advo. He succeeds Laura Blake, who left the company.

Karen Carper to senior VP-director of strategic alliances, Hill, Holliday, Connors, Cosmopulos, Boston, a new position, from VP, CSC Index, Cambridge, Mass.

A.R. Charnes to general manager of marketing, Getty Petroleum Corp., Jericho, N.Y., from New England regional manager. He assumes responsibilities of James R. Craig, formerly VP-marketing, who left the company.

Jill Yablon to VP-marketing,, New York, a new position, from VP-content and new-business development, Greenhouse Networks division of AOL Studios.

Donna R. Goodman to VP-marketing programs and strategic services, Pace Direct, Greensboro, N.C., a unit of Pace Communications, from marketing manager, dividend miles marketing, U.S. Airways. Also: Angela W. Pearman and R. David Stubbs to directors of marketing, programs and strategic support, from, respectively, dividend miles project leader/partnership marketing and dividend miles project leader/direct marketing, U.S. Airways.

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