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John P. Sheehy to president, Utne Reader parent Lens Publishing Co., Minneapolis, from president, American Hospital Publishing, Chicago. Eric Utne presently on sabbatical, relinquishs the president's title but remains chairman of Lens and editor in chief of Utne Reader.

Irene Rosenfeld, 43, to president, Kraft Canada, Toronto, from exec VP-general manager, desserts and snacks. She succeeds Charles Phillips, who left. Todd Brown, 47, succeeds Ms. Rosenfeld, from VP-general manager, Kraft's Pollio Cheese division, Mineola, N.Y.

Michael O'Neal to president, Kuppenheimer Men's Clothiers, Norcross, Ga., from chief operating officer, Herman's Sporting Goods, Carteret, N.J. He succeeds Gene Kosack, who left.

Val Ackerman to president, Women's National Basketball Association, New York, a new post, from director of business affairs, National Basketball Association.

Nancy Jane Goldston to senior VP-marketing, Unversal Studios' Consumer Products Group, Universal City, Calif., a new post, from VP-merchandising and licensing, Metro-Goldwyn-Mayer, Santa Monica.

Janet Klineman to senior VP-senior account planner, Wells Rich Greene BDDP, New York, a new position, from senior account planner, Fallon McElligott Berlin.

Barbara Salerno to VP-advertising and co-op/broadcast, Estee Lauder Worldwide, New York, from VP-management representative Bates USA.

Barbara Litrell to VP-publisher, MacDonald Communications Corp.'s Working Woman, New York, from publisher, Working Mother. She succeeds Marion Aaron, who left.

Barbara DeGroot to VP-worldwide promotions, Warner Bros., Burbank, Calif., a new position, from VP-promotions, Warner Bros. Consumer Products.

Kevin McPherson, publisher of International Data Group's Computerworld, Framingham, Mass., and Mike Rogers, exec VP of IDG Marketing Services, Stamford, Conn., are exchanging jobs. Both executives will be based in Framingham.

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