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Phil Press to executive director, Media Inc., New York, from exec VP-sales and marketing, CBS owned-and-operated TV stations.

Julie Winskie to exec VP-consumer marketing, Porter/Novelli, New York, from senior VP.

Sarah Hatch to exec VP-head of strategic planning, Bates USA, New York, from senior VP-strategic planning director.

Rob Scalea to exec VP-director of planning, Hill, Holliday, Connors, Cosmopulos, Boston, from senior VP-director of planning.

Matt Rothman to senior VP-Sony Online Ventures, New York, from VP, Sony New Technologies. Also at Sony Online: Mark Benerofe to VP-programming, from founding partner, Vortex Communications.

Richard Doyle to senior VP-media director, Gray Kirk/VanSant, Baltimore, from VP-media group supervisor, Young & Rubicam, Detroit. He succeeds Sheldon Taule, who retired.

Judy Hoffman to senior VP-marketing/sales, Lionel LLC, Chesterfield, Mich., from marketing director-cereal division of Quaker Oats Co., Chicago. Also: Michael Thoresen to VP-sales from marketing manager.

George Bardenheier to VP-sales, direct marketing services, May & Speh, Downers Grove, Ill., from VP-strategic planning, Metromail Corp.

Timothy Terchek and Rudy Banny to VP-creative directors, Grant/Jacoby, Chicago, from group creative directors.

Donna Sanders to VP-management supervisor, Rives Carlberg, Houston, from management supervisor.

Stephanie Sheets adds the title VP to account supervisor, Marquardt & Roche, Stamford, Conn.

Mike Powell to senior partner/executive creative director, Euro RSCG Tatham, Chicago, from creative director.

E.J. Vongher to advertising director, NEC Technologies, Boxborough, Mass., from account supervisor, Hampel & Stefanides, New York.

Jocelyn Greenky to executive director of programming, Hachette Filipacchi New Media, New York, a new post, from director of broadcasting-multimedia, Wenner Media.

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