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Michael J. Valentino, 42, to president, Pharmacia & Upjohn's Consumer Healthcare U.S., Kalamazoo, Mich., from VP-Northeast customer business, Warner Lambert Co., Morris Plains, N.J.

Dennis Swanson to president-general manager, WNBC-TV, New York. Mr. Swanson was most recently president of ABC Sports. He succeeds Bill Bolster, now president, CNBC.

Lisa Wells to a senior partner, J. Walter Thompson Co., Chicago, from a partner. Also: David Ferris, 44, to a creative director from associate creative director, DDB Needham's The Works unit.

Barry Fischer to exec VP-marketing and research, Turner Broadcasting Sales, New York, a new position, from senior VP-deputy media director, Wells Rich Greene BDDP.

Vicki Logan to exec VP-Procter & Gamble account, Jordan, McGrath, Case & Taylor, New York, from senior VP-creative supervisor.

Bruce Mowery to VP-marketing, Visioneer, a marketer of PC scanners, Palo Alto, Calif., from VP-marketing, MNI Interactive, San Francisco.

Mark Whitty, 29, to account supervisor, Goldberg, Moser, O'Neil, San Francisco, from a consultant. Also: Yvonne Yarnold to account director from a senior partner, J. Walter Thompson Co.; and Jeremy Thomas to senior account planner, from a similar title, Anderson & Lembke.

Steve Jekogian, 46, director of consumer research, Joseph E. Seagram & Sons, New York, has been elected president, New York American Marketing Association. He succeeds Hank Bernstein, senior VP-director of worldwide consumer research, DMB&B, who remains a director.

Joe Hoffer to Midwest advertising sales manager, Playboy, Chicago, from account exec.

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