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Val Zammit adds the title vice chairman, Bozell, Jacobs, Kenyon & Eckhardt, New York, to that of exec VP-chief financial officer. The vice chairman post is a new one.

Thomas H. Payne to president-CEO, Market Facts, Arlington Heights, Ill., from president-chief operating officer.

Robert C. Zapletal, 50, to president-chief operating officer, Travelodge Hotels, Parsippany, N.J., from exec VP-marketing at parent HFS Inc. He succeeds Joseph A. McInerney, who left.

Peter L. Bowen to president-chief operating officer, Star-Kist Seafood, Newport, Ky., from VP.

Peter E. Gorman to president, Harte-Hanks Shoppers, San Antonio, Texas, from VP. He succeeds Harry J. Buckel, who left.

Bud Krause to president, Alan Frank & Associates, Detroit, from exec VP, Solomon Friedman Advertising, Bloomfield Hills, Mich.

Lonny Strum, 43, to partner-CEO, RBT/Strum, Cherry Hill, N.J., from president, Earle Palmer Brown, Philadelphia. He succeeds Linda Rosanio, now chairman and president. The agency had previously been known as RB&T.

Charles Webre, 33, to chief creative officer, Wunderman Cato Johnson, New York, a new post, from exec VP-creative director.

Reba Palker to senior VP-group account director, Lowe Direct, New York, a new post, from senior partner-account director, Ogilvy & Mather Direct.

Caludia Briggs Wavrek to senior VP-media director, DraftDirect Worldwide, Chicago, from VP-media director.

Lisbeth to VP-advertising and consumer marketing, Trans World Airlines, St. Louis, a new post, from VP-sales, North America, British West Indies Airways. Marie Spadoni, director of advertising, will move to the soon-to-be-formed creative services department for direct marketing.

Glenn Rosenbloom to publisher, Disney Publishing's Family Fun, New York, from VP-associate publisher, US.

Paula Romano to sales and marketing director, George, New York, from national fashion and beauty manager, Entertainment Weekly.

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