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Richard Lynch to president-chief operating officer, The Sports Authority, Fort Lauderdale, Fla., from chief financial officer. He succeeds Jack Smith, who remains chairman-CEO. Anthony Crudele succeeds Mr. Lynch, from VP-finance.

Barry M. Berish adds the title chairman-CEO, JBB Worldwide, Deerfield, Ill., to that of chairman-CEO of its Jim Beam Brands Co. subsidiary. Also: Richard B. Reese adds the title president-chief operating officer, JBB Worldwide, to that of president-chief operating officer, Jim Beam Brands.

Robert Beleson to president-group publishing director, M. Shanken Communications, New York, from senior VP-chief marketing officer, Playboy Enterprises. He succeeds Michael D. Moaba, now vice chairman-executive editor.

Michael Wex, 42, to president-CEO, Guthy-Renker Television, Palm Desert, Calif., from a consultant.

Don Maurer to partner/senior VP-account management director, McKinney & Silver, Raleigh, N.C., from senior VP-worldwide marketing director, Timberland Co.

Bruce D. Goldberg to senior VP-marketing, Brink's Home Security, Carrollton, Texas, from VP-retail marketing and sales, Chicago Board Options Exchange.

Gordon Medenica, 44, to senior VP-group publisher, New York Times Co. Magazine Group, a new post, as well as publisher of Tennis, Trumbull, Conn., where he succeeds Michael Golden, now VP-operations development, New York Times Co.

Kit Laybourne to senior VP-creative production, Tele-TV, Los Angeles, from president-CEO, Noyes & Laybourne.

David Byers, 36, to VP-director of new-business development, Foote, Cone & Belding, San Francisco, a new position, from VP-management supervisor.

Richard Ward, 40, to director of advertising, InfoSeek Inc., Santa Clara, Calif., from general manager, Foote, Cone & Belding, San Francisco, following a sabattical.

Timothy Mahoney, 39, to director-marketing, Subaru of America, Cherry Hill, N.J., from manager-marketing strategy and research. He succeeds Mary Treisbach, who left.

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