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Hugh Roberts, 44, to senior VP-strategy, Kraft Foods, Northfield, Ill., from senior VP-efficient consumer response. He succeeds Sandy Posa, interim VP-strategy, who moves to the new post of senior VP-business development.

Cynthia A. Vahlkamp to senior VP-marketing, online services, CompuServe, Columbus, Ohio, from general manager, Quaker Oats Co., Chicago, where she led the strategic relaunch of Pritikin Systems. Scott B. Ross to president-chief operating officer, MCI Communications Corp.'s SHL Systemhouse subsidiary, Washington, from president, MCI business operations.

Mark Rinna, 43, to president, Popeyes Chicken & Biscuits, Atlanta, a new post, from VP-regional operations, Taco Bell Worldwide.

Robert A. Miller to VP-marketing, Delco Electronics Corp., Kokomo, Ind., a new post, from VP-marketing, Federal Express Corp., Memphis, Tenn. Also: David J. Bastin to executive director of marketing, a new post, from director of marketing. Hala Moddelmog, 40, to president, Church's Fried Chicken, Atlanta, a new post, from senior VP-general manager. Mark Trippetti, 38, to senior partner-group creative director, J. Walter Thompson USA, San Francisco, from partner-associate creative director.

Rachel Geller to international director-strategic planning, Saatchi & Saatchi Advertising's Kid Connection division, New York, from group planning director. Also at Saatchi & Saatchi Advertising: Steve Chinn to director-business strategies, a new post, from group planning director on the General Mills and Pepperidge Farm accounts.

Allyne Mills to VP-communications, GT Interactive Software Corp., New York, a new post, from director of public relations, Acclaim Entertainment, Oyster Bay.

Kimberly Greer to VP-strategic planning and brand development, Business Week, New York, from director of marketing services, Los Angeles Times.

Bob Sessions to VP-group copy director, Hill, Holliday, Connors, Cosmopulos, Boston, a new post, from senior copywriter. Also, John Battista to VP-group design director, a new post, from senior art director.

Scott Stagg, 40, to VP-group creative director, Rapp Collins Worldwide, New York, a new post, from senior VP-creative, Chapman Direct/ Y&R. Dick Ward to director of marketing, William & Scott Brewing Co., Huntington Beach, Calif., a new post, from director of marketing, Dick Ward Advertising/PR, Trabuco Canyon.

Mary Webb to VP-creative director, Selig Group, Boston, from associate creative director, Pamet River Partners. Also: Cynthia Purmort to director of account ser-vices, from senior account supervisor, Pamet River Partners.

Donald H. Schmitt to VP-account strategy, Brierly & Partners, Dallas, from director, WorldPerks Marketing, Northwest Airlines, Minneapolis.

Ronnie Gunnerson to senior VP-public relations, Turner Home Entertainment, Atlanta, from VP-public relations. Also: Brooks Barton to VP-public relations, East Coast, Turner Entertainment Group, New York, from director media relations, CBS Broadcast Group.

James Fishman to publisher, New York, from a similar title at Yankee. Audubon President John Flicker relinquishes the publisher title.

Andy Fenning to director-strategic development, J. Walter Thompson Co., New York, a new post, from president of JWT/Portugal.

John Van Doorn adds the title publisher, World Business, New York, to that of editor in chief, succeeding Pamela Middleton, who left.

Cate Riegner to director of account planning, Lai, Venuti & Lai, Santa Clara, Calif., from market researcher, Booz, Allen & Hamilton. Also at the agency: Brian Condon to director, business development, from district manager, Computer Intelligence InfoCorp division of Ziff-Davis Publishing.

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