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William F. Reddersen to group president-long distance and video services, BellSouth Long Distance and BellSouth Video, Atlanta, from senior VP-broadband, BellSouth.

Laurence Franklin to exec VP-general manager, North America, Elizabeth Arden Co., New York, from president, Coach Leatherware.

Mike Hedge, 44, to exec VP-director of media services, BBDO, Chicago, from senior VP-director of media services.

Jenny O'Shaughnessy to senior VP, Wunderman Cato Johnson, Detroit, from VP-management supervisor, Ford customer satisfaction and owner loyalty accounts. Also: James Risk to senior VP from VP-management supervisor, Lincoln-Mercury national account; and Mark Zucco to senior VP from VP-management supervisor, Team Lincoln-Mercury Dealer Association account.

John Joseph Condon to senior VP, Leo Burnett USA, Chicago, from VP.

Stan Bruckheim to director of strategic planning, Williams Television Time, Santa Monica, Calif., a new post, from exec VP-chief operating officer, WS Direct.

Kristy Frudenfeld to VP-media, Walt Disney Co., Burbank, Calif., from senior VP-entertainment, Western International Media, Los Angeles.

Michael J. Lynch to VP-advertising, Journal Register Co., Trenton, N.J., from corporate advertising director.

Mark Schuster to director of global marketing, Converse, North Reading, Mass., a new post, from senior director of strategic planning/assistant to the chairman.

Lydia J. Clark, 37, to VP-director of KRG Urban Dimensions, New York, a division of Katz Radio Group, from a consultant.

Mike Mazza, 38, and Steve Silver, 36, to co-creative directors, Saatchi & Saatchi Advertising, San Francisco, from, respectively, associate creative director, Goodby, Silverstein & Partners, and creative director, Hal Riney & Partners, both San Francisco. They succeed former Creative Director Rob Ingalls, who left.

Karen Reynolds to regional marketing manager, sales promotion division, Kovel Kresser & Partners, Oakland, Calif., from events and promotions coordinator, Bank of America, San Francisco.


Howard E. "Pat" Sands Jr., who coined the Yellow Pages slogan "Let your fingers do the walking," died Feb. 7 in Quakertown, Pa., from liver problems and other complications; he was 79. Mr. Sands spent 35 years in the ad business on both the agency and client side, working for companies including Benton & Bowles and Somerset Importers Ltd.

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