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James Holden, 44, to exec VP-sales and marketing, Chrysler Corp., Detroit, from VP-quality, capacity and process management. He succeeds Theodor Cunningham, 49, now president-managing director, Chrysler de Mexico, Mexico City. Mr. Cunningham succeeds Carlos Lobo Silva, 47, now Chrysler VP-power train manufacturing.

Laurence Zwain, 43, to president-CEO, Boston Market, Golden, Colo., from president-chief operating officer, PepsiCo Restaurants International.

Michael E. Kassan adds the title of president to that of chief operating officer, Western Interna-tional Media Corp., Los Angeles. He succeeds Dennis Holt, now chairman-CEO.

Don Effler, co-founder of Houston Effler Herstek Favat, Boston, and a partner in Houston Effler, left both companies last week.

Duane Ackerman to president-CEO, BellSouth, Atlanta, from vice chairman-chief operating officer; he will succeed John Clendenin, chairman and president-CEO, who will retire at yearend.

Wendy Riches to chairman-CEO, Ogilvy & Mather Direct Worldwide's Direct Group, New York, from president, O&M Direct. She succeeds Frank Parrish, who left.

Gerry Logue to president, Grey Advertising's Grey Entertainment, New York, from exec VP-creative services director.

Amy Schoening to VP-marketing, Banana Republic, San Francisco, from director of consumer marketing-Levi's brand, Levi Strauss & Co.

Bill Reynolds to VP-marketing services, Elizabeth Arden Co., New York, a new post, from VP-marketing, Cosmetics & Fragrance division, L'Oreal.

Annie Williams to director of marketing, Newsweek, New York, from sales development director. She succeeds Don Albert, who left.

Tom Millweard, 36, to president, Ackerman McQueen, Dallas, from exec VP-managing director. He succeeds Lee Allan Smith, now vice chairman.

Mike Ostfeld, 47, to sales manager, Reader's Digest's new San Francisco office, from a similar title at Parade, New York.

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